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Moran Media

Marketing Monday: 5 things to do before the end of the year

December 22, 2014 by Moran Media

5 things to do before the end of the year

ListSend out all your invoices.

Make sure you send out all the invoices and past due invoices you have now so your customers have time to pay you before the new year. (OK these should have been sent out by now). Your customers want to be able to clear you off their books before the new year so they can claim you on their taxes. You will have happier customers if they see you are looking out for their interests.  Plus you will have more funds for the rest of this list.

Buy new equipment.

Now is the time to invest in your business.  Do you need a new computer? Printer? Or some other tool you need in your job? Buy it now, take advantage of these pre and post Christmas sales.  Anything you buy for your business (that you will use for work, not personal, so no you can’t buy yourself a new TV for the living room and claim it as a business expense) can be claimed as a business expense. You can’t claim the whole amount, you can only claim half of it if you bought it in the last six months of the year, but it will help you for this year and next year. You can even buy used items to save more money, and still claim them.

Donate now.

Depending on your business you may be able to count donations, for me, I donated and claim it on my personal taxes.  My business isn’t donating, I am. I make sure to do this before December 31st because I want it to count for this year.  A few years ago I started adding into my donation what I might spend on Holiday cards and the postage, I add that amount to an amount I would normally donate and skip the cards. Some people at first were not pleased that I didn’t send cards (my grandmother) but most people I talk to like the idea and have scaled back their own consumption of dead trees and stamps. In truth the idea came to me from my mother, back when I was at the age that cards became expected of me I remembered how she bought cards from a charity that were made by the developmentally disabled community and it was a fundraiser for them. Many charities sell cards as a fund raiser, I liked the idea but thought the charity could do much more with the full amount of money. So thanks Mom!

Make an extra contribution to your retirement.

If you’re like me then you are solely responsible for your retirement fund, you don’t have a company matching any contributions you make.  Make sure you top it up at the end of the year. I never get close to the maximum amount I can invest, but I’m sure some people do. Make sure you don’t go over that.

Renew subscriptions (early).

Many organizations have subscriptions, many of these you need for your business. Website domains, hosting plans, software, unions, professional organizations, get those paid for in this year. Again, it’s just easier to organize if you pay for everything in one year, this will help with your claims.  Just remember that while paying for multiyear subscriptions may be cheaper, they may not be able to be claimed in the full amount, so check your state, province, and federal tax rules.

Bonus: If you have employees, now’s the time to give them bonuses for the hard work they have done and you know how much you can afford because it’s the end of the year.

What do you make sure you do before the end of the year? What did I miss? Tell me in the comments.

Filed Under: Marketing Monday Tagged With: claim, end of the year, equipment, list, marketing monday, retirement, taxes, to do

Marketing Monday: The Evolution of Websites

December 15, 2014 by Moran Media

My old portfolio website before I went full time freelance/contract work & opened Moran Media.
My old portfolio website before I went full time freelance/contract work & opened Moran Media.

Websites have changed a lot since the internet was opened to the public in 1991.  There is so much more we can do now.  A lot of the code that we depend on today hadn’t even been invented yet.

The first website I coded (in 1995) was not for business but for fun, it was a geocities site that I wrote in notepad and was amazed I could put pictures and layout onto a website just by entering some simple lines of HTML code. Back then my accomplishments were amazing to me, now the design is embarrassing. Like being caught in 1995 fashion would be. Even the screen capture of my old website the left here is a bit embarrassing, but lets just consider this a throwback for thursday, even thou today is monday.

I was lead down nostalgia lane when a customer send me a link to this Business Insider article.  I remember some of these sites from back then, and admire at how far they have come.

While I applaud the evolution of sites like JC Penny’s (see below) I have to stop and shake my head at Pepsi.(also below)  The design of their site might look strange now, but that is a site that filled up your screen but you didn’t need to scroll for more content. It was a frame site with everything you needed in the center.  Perhaps they had a slide show there or maybe even a video. In 1996 that kind of design was far ahead of it’s time, it was revolutionary. Many sites ended up opting for this design (without the crazy background, but that was all the rage in the 190s, trust me) and stuck with it for years.

These sites would be flash sites, a new thing that everyone said would be the wave of the future in website design. I remember rallying against Flash as a basis for a website, or insisting that you also have a link to a HTML site too. My reason was mostly not everyone has flash installed and many people at work can’t add new programs without calling in IT. My words fell on deaf ears and my piers told me I was crazy. Yet her we are, in a time when most sites are completely flash free, iphones never could support it and there are no updates for androids with flash nor do new android phones have flash.  We all know how sites must be viewable on our phones or they are deemed a failure now.

Look at Pepsi’s site now though, instead of being forward thinking it just looks like a mess. It looks like a throwback to the early days of myspace. I don’t know where to look, the pictures change, it’s clunky, the top doesn’t line up with the bottom and it just looks sad and outdated. It’s sad that a site who was ahead of their time now look horrible dated. Sure it has a good color scheme and the pictures are nice, but most web visits take less than five seconds to decide if they will click around your website to learn more or skip on to the next hit in their web search. Sites need to use composition to help the viewers eye find the information they need, and the links to other pages to keep them on the site.

What about your website? Does it look modern or like it’s stuck in the 90s? Does it look crisp and clean?  Does make good use of the space it has on your screen? Is it compatible on all platforms? Can you use it through your phone? If you’re missing any of this, let me know and maybe we can work on it for you.

1996 JC Penny
2014 JC Penny
1996 Pepsi
2014 Pepsi

Filed Under: Marketing Monday Tagged With: composition, early internet, evolution of websites, jc penny, marketing monday, pepsi, web design, websites

Marketing Monday: 10 things you need to work from home

December 8, 2014 by Moran Media

Paperless OfficeIs working from home and option for you?

People often ask me about working from home, it sounds ideal, no commuting, no need to worry about office attire, and you never have to smell that one co-workers perfume.  Sure there are perks of the job, but not everyone is suited for working from home, and it won’t always work for them. Below I have listed ten things I learned from working at home that you will need to know.

Is your job the right one for working from home?

Many jobs can be done from home, but not all of them. Some jobs require you to be in person with equipment or a team in order to get your job done.  Some jobs can be done with partial telecommuting, and if you work for a company that offers this, that’s the best way to see if it’s right for you. Most of my job can be done from my house on my computer, there are meetings I still have to travel for, and times when I need to be on site.  I know that I have to be flexible to make this work.

Do you have the right attitude to work from home?

Working from home needs just the right attitude. Someone who can work independently, able to focus on a task without over site, and the ability to plan their tasks in the order of urgency. For some people, working from home is easier because they don’t get distracted by people walking near their cubicle, or the constant sound of customers being put on hold. Yet for others working from home is too difficult, they can’t help but be distracted by the kitchen, or the TV, or they just don’t feel the pressure to work, since home is too comfortable.  For me one of my problems is losing track of time when working. When I was in an office I often was reminded that I needed to get ready to leave as the rest of my co-workers started leaving. They way I work is I’m focused on a task till it’s done.  Working from home lets me just power through projects, the downside is often I don’t know when to take a break.

Part of my job requires me to travel and be on site, and while I’m doing this, I need to make sure my other customers feel taken care of, so sometimes you need to be in two places at once. Sometimes you need to work from home and be in a real office or on site.

Do you have the right tools to work from home?

Working from home isn’t possible without the right tools.  Depending on your trade you will need different things. Almost every home office needs a computer, I choose a laptop since it allowed me to bring it with me when meeting clients. When I first started I had a desktop that I did bring with me for demonstrations, that was always fun. For me I need a computer with a lot of processing power, I make big images and work with video and sound, a chomebook isn’t going to work for me, this means my investment on my computer was pretty big. Some people can get away with cheaper machines, if you are doing solely data entry, or a job that consists of just using an internet application or word processing software, you can save yourself some cash.

Get yourself a work phone, a number that is different from your cell or private family line. Customers will be calling this number and when you are on that family vacation to Disney you don’t want to have a customer calling you as you are riding the tea cups. For me I have a Vonage line, you pay between $20-$30 a month depending on the plan, and this gives you calling to the US and Canada. They also have more international plans if that’s what you need. You can plug in a standard phone into the modem and it will work like any other land line, it just needs the internet to work. Your voicemails will be emailed to you, so you can get the message when you’re not at home. You can also take the modem with you, so you can bring that phone wherever you go. When I got mine I was in NY, I have moved states, and then to Canada since then, each time I have brought my vonage phone with me and never had to change my number. You can also set up call forwarding, so if you know you will be away but still want to get calls, just forward your calls to your cell or another number. One other thing you can do is set up do not disturb for hours you don’t want the phone to ring, or for days you know you will be away or are taking a staycation, do not disturb just sends the calls right to your voice mail. Another option out there is Google Voice, this does much of what vonage does only you don’t have a standard phone.  You can forward to any phone to make a standard phone that way, and you can also have it set to ring multiple phones so when someone calls if you are at home, an office, or on the move, all three phones ring at once and you can pick which to answer. Google voice also offers SMS (text messaging without pictures or multimedia) and you can answer or make calls from google hangouts or gmail. The one draw back is that you have to be in the United States for google voice, sorry Canada.

Don’t think you can get away without a printer and scanner. The myth of the paperless office is often stronger for the home office. While it’s true most of your work will be in and out on your computer, there are times when you will need to print something out, and often you need to sign those things and scan them to send them back. Sure there are apps that let you sign stuff, but trust me, you will need to print and scan. The good thing is this is cheap, you can get a good one for under $200, just make sure what you choose has easily accessible ink cartridges. Often you will see printers on clearance that use ink that isn’t made anymore, skip those.

Software is important, but can be expensive. Make sure that you have what you need to get the job done, but no more, and no less. Just because your program comes out with an updated doesn’t mean you need to buy it, check it out and see if it offers you any advantages to purchasing the update. I currently am using software that has had three version upgrades from mine and have not yet needed to upgrade. This particular software is very expensive and I plan to get my money’s worth out of it. Often you can work around compatibility issues when exchanging files so it hasn’t been a problem. If you’re working from home, but not working for yourself, see if your employer will buy your programs for you, if they are essential to your job odds are they will, especially if they buy a multiuser license. Still make sure you have what you need. I remember back in the day many graphic artists were using subpar software because it was cheaper or free, and while that can work for some things, not for all. When they sent in their files for print the printer was unable to use them, and charged them extra for the hassle. You don’t use a hammer to turn a screw, so use the right software for the right job.

Internet is key! Every office needs the internet, and if you chose google or vonage for your phone you need one with fairly good upload speeds. This doesn’t mean you have to sell the farm to pay for a business plan from your ISP, you just need to know what you need. Get a fast internet with suitable uploads speeds. Download speeds are nice, but for most of what you’re doing, if your upload is good your download is perfectly fine. I lived for a while in an area where my only option was DSL, and it was so far from the nearest access point it was slower DSL. It was still OK, but often my uploads would suffer. That’s when my phone acted wonky and uploading files meant going off to brew myself some tea. It was just adequate. If you have options, go for cable or fiber. Make sure you know how much you will use and if you need an unlimited plan or a capped plan. Now that I have cable (they call it hybrid, it’s just a marketing ploy, it’s not really fiber) my internet is wonderful again. I have the highest upload speeds package, which is the second cheapest since most packages are rated on the download speed. I also paid extra to convert my plan to an unlimited plan, so I don’t have to worry about a cap. I use the internet a lot, and not just for work, so it was better safe than sorry.

Ergonomic isn’t just a buzz word. You need to make sure your space works for you, and you need to take care of yourself. If you get carpal tunnel syndrome there is no one that can fill your spot while you recover. I will do a blog post in the future talking about all of the kinds of aids you can get, but for now just make sure your chair is good for your back, at the right height, your computer monitor is at the right height, and you have any aids you need to avoid a bad back, carpal tunnel, neck strain, or anything else. I have in the past used the split wave keyboard (not so much with the laptop), gel wrists rests, and lumbar support pillows on my chair. Lately my go to aids are my trackman mouse, my yoga ball in lieu of a chair, a 2″ binder that angles my laptop to a comfortable height and a good angle for my wrists, and file boxes for when I want to work at a standing desk.

Do you have the right space to work from home?

Remember how we talked about being able to focus at home? Well this is very important, even in a small living space you need a space that is just work. Don’t combine your play space and your working space, and definitely don’t combine your sleeping space and your work space. The end result is you don’t work very well, you don’t play very well, and you don’t sleep very well. Our brains need this kind of separation of space to operate in the right mode. Work mode won’t activate where you are normally in sleep mode. I started out working from home when I lived in a small one bedroom apartment in NY. There really weren’t any spaces that weren’t sleep or play areas. I set myself up in my living room, in order to be really productive I had to rearrange my whole apartment to create a nook that was just for work, the living room with the kitchen area over my shoulder and the TV right in front of me was too distracting. Had I lived with anyone else I never would have had a moment’s peace and my experiment of working from home would have failed. Later I lived with people who had created a three person office area, and that gave me much more of an office feel than my old arrangement and I realized I needed to do this in all of my living arrangements. Since then each place I have moved to have been large enough to have an office.  One house my husband and I shared an office and the other two house we each got our own office.  Either way having an office separate from everything else made it very easy to “go to work.” Not only do I feel like I am at work, but he realizes I am at work when I’m in there.

Can you set the proper boundaries in order to survive working from home?

Boundaries are important, not just for you, but for your customers, and your family. When you work from home it’s easy for outsiders to think “You’re off” when you are really working. Because you are at home they think they can interrupt you or ask for favors at any time.  While it is nice to be able to run out and do errands during work hours, or watch your sibling’s kid when they are in a jam, there is a limit. You need to be sure that when you do these things your workflow can allow it.  Do you have any big projects that need getting done? Can you work at other hours in the day to make up for it, or are you booked elsewhere? You need to know when to say “no” and mean it. You need to give your home office the same respect as you would if you drove into work. You need to keep reminding family of this too. Not only that, because you work all hours (and for me, sometimes I do. I’m a night owl and often can get things done very quickly if I work on them into the night. My brain gets very productive sometimes and I like to take advantage of those times.) doesn’t mean that you are available at all hours.  Respect your weekend, otherwise your family may disown you. Just because you can work on the weekend or late at night doesn’t mean you should.  You need to figure out how many hours you are going to work that week and stick to it. Unless it’s urgent, don’t plan a 16 hour word day on Saturday, your family that is normally at school or work during the week want to see you too.  You owe it to them to share that time. This is when the do not disturb feature on your phone is important, when you have planned family time, set the phone to do not disturb, the messages will be there when you get back. If it’s an emergency, you will see a voice mail in your inbox, but rarely is anything so dire that you have to handle it in the middle of dinner.

Do you have a routine?

Part of making sure that working from home is right for you is the proper routine, everyone’s will be a bit different. What do you need to get ready for work? Some people must get dressed before working from home, because working in their pajamas doesn’t feel like work. Others can be fine walking from their bed to the office. Some people need to have caffeine before working, some people need to mainline it all day. Whatever your routine is, stick to it.  If waking up at 9am and shambling to the office works for you then do that, do that every day. If waking up earlier and putting on clothes is what you need, then do that, even on days when you don’t feel so hot, especially on days when you don’t feel so hot. Make sure you take the same breaks you would at an office. Take a lunch break, take a coffee break, even if it’s not for coffee but to just get up and walk around the block to stretch your legs. And have a quitting time. Take your weekends, and follow your plan.

Do you know how to wear the many hats you’ll need to work from home?

Since you are working from home you don’t have all the neat support you have in an office.  You need to learn to be your own receptionist, you have to handle the phones while working. This also means being on top of conference calls and making sure you are ready and your home is quiet when you need to speak with customers on the phone. You need to be your own office manager and secretary, you need to track your hours so you can bill your customers or send it in to your employer. You need to be able to tell them how much time you spend on each project and be able to itemize it on request. You need to follow up on bills and quotes. You need to be your own IT expert. You don’t have the tech person coming in to fix your computer so you need to know how to handle it by yourself. This could require some special classes or workshop, depending on your skill level. If you own a mac but know nothing about it, check out your local mac store and sign up for workshops. Or if you own a PC or don’t have a mac store near you, search for some free online courses, just the basics, so you know how to trouble shoot.  Most of what you need to know you will discover when you have five minutes to deadline and the printer keeps giving you a PC load letter error. I learned most of what I know about computers from hands on experience. I can trouble shoot a Mac, PC, or Linix box, I’ve built computers in the past, still my best tool for IT is google. That’s right, I get an error and I google it, normally you will find others who have had the same problem and their solution to it. (Just don’t take any advice from reddit or 4chan, esp if they tell you to delete system32.dll)

Do you have a plan to take care of yourself if you work from home?

When you work for someone else they take care of things like health insurance, taxes, retirement savings plans, when you work for yourself that’s all up to you. It can be a nightmare figuring it all out. When I first started I thought I had found the right health care plan and was good to go, until I actually tried to use that health care plan and got a bill for $700 for my first doctor’s visit. I don’t have the best advice for this, everyone is different. For me, I put what I was paying for the scam health insurance into a medical savings account, when I needed to go to the doctor I paid from there. This isn’t ideal because if something catastrophic happened I wasn’t going to be in good shape, but it handled my regular needs. Now with the AHC act things are different, and I can’t speak to them since my situation is different too. Now I live in Canada and my health care is covered by my taxes. So my only advice here is to do your research before you make the plunge. As for taxes, this is something freelancers and home office people forget, don’t forget it. Each time you are paid take out what you need to take out for ALL taxes. Put it aside till it’s time to pay. If you are working for an employer, then lucky you, they can take out your taxes. Don’t forget your retirement plans too.

Do you have a way to fight the loneliness of working from home?

Working from home can be lonely, sometimes you just want human conversation. Make sure that you have activities that get you out and give you face to face time with people. In person meetings with customers are great, but so are weekly get togethers with friends. Join groups that have similar interests, making outside friends are key. When I lived in Nova Scotia my writing group was my life line. I’d meet with them weekly or biweekly and we’d talk about writing a lot, but also other things. It was great to get out and meet people and get that face to face time. I would meet with some of my friends from that group at coffee shops or we’d have supper together, it made working much easier.  When I lived in New Brunswick the group of friends I made had a weekly get together for chicken wings. While most of the time I didn’t order wings, it was never the wings I went for. That surge of social interaction was enough to get me over my isolation.

Can you sell yourself?

Whether it’s selling your trade to potential customers or current customers, or even selling yourself to your current employer you need to do it. Many people who work from home wish they could just be the talent, that looking for work and dealing with the business side is the hardest part.  It is, but it’s the most essential.  You need to convince customers that they want you over the guy in the shiny office. You need to convince your customers that you are doing a good job for them. Sure your work can speak for itself, but you still need to remind them what a personal touch does for them. How you taking care of their needs means nothing gets slipped through the cracks. If you’re working for an employer then you need to show your employer how you working from home is helping them, and is profitable for them. You have to always be cheery on the phone and you’re not allowed to have bad days. If you’re an introvert you need to pretend to be an extrovert.

What do you think the most challenging part of working from home is? Is it for you?

Filed Under: Marketing Monday Tagged With: 10 things you need, list, marketing monday, working from home

Marketing Monday: make shared blog posts look good

December 1, 2014 by Moran Media

FB

 

When you post to your blog, you can share to facebook, twitter, google plus, and other outlets there are small previews that show up on social media (as seen in the images above).  Every few cycles it seems like things change, but for now, this is how posts on facebook look.  You will notice that the posting on the left looks much more attractive, something you will want to click on more than the one on the right. (And if your post doesn’t have an image, the odds of people clicking it are pretty slim, people like pictures over just text). Screen shot 2014-11-18 at 8.17.15 PM

Screen shot 2014-11-18 at 8.15.35 PMHow can you make facebook links look pretty like this?

I have discovered through trial and error that what you need to do is when you add an image to your blog post* you need to post the full size image, not the small or medium image. (as seen in the image to the left) This works best with images over 600 or 800 pixels in width.  Using the featured image option in wordpress also helps. (As you can see from the image on the right.)

*Assuming you are using a wordpress install as your blogging platform which is what I recommend to all of my customers.  If I built a website with blogging enabled, then it is built upon the wordpress software.

You can always change the image size once you posted into the blog post by clicking on the pencil icon on your image and typing in the size you want, as seen below.

Screen shot 2014-11-18 at 8.38.39 PMThis also works on tumblr and google plus, look below for the examples of both using the medium and the full size image formats. Thankfully twitter just handles all images the same way.

google tumblr

 

Any questions?  

Filed Under: Marketing Monday Tagged With: blog posts, blogging, facebook, google plus, marketing monday, tumblr, twitter, wordpress

Marketing Monday: Scheduling posts with wordpress

November 24, 2014 by Moran Media

calendarI’ve spoken about scheduling before, mentioned how I often write these posts ahead of time and set them to post on mondays so I don’t get behind.  This helps because I will get spurts of time and writing energy, and can pile up posts.  This post will be the third in my current queue.

How do I schedule posts? Well if you have a website set up by me, you most likely have a wordpress install.  I like using wordpress because it’s easy, it’s clean code, it’s open source, and again, it’s easy.  You don’t have to know code to use it, all you need to be able to do is to use a word processing program and you can use wordpress.

There are two forms of wordpress: .com and .org. WordPress.com is the free (with the option of paid extras) blogging website that you log into wordpress.com to write your posts, and your site is likely yoursitename.wordpress.com. WordPress.org is where you download the program wordpress from and install onto your webhost, make database files, and set up the same software but with more functionality, on your own site and your site is more likely yoursitename.com (or .org, .net, .info, ect.). This is what I install for many of my clients.

Screen shot 2014-11-04 at 4.17.28 PMIn both variations you can schedule posts.  You fill out your post as you normally would, enter a post title, add and image, write your post, fill out categories, tags, SEO, and more.  The only difference is you are going to choose when to post.  On the right side of your posting window you will see what I have in the image on the right. Under Publish immediately you will see a blue link that says edit, click that and you can enter the month, the day, the year, and the time you’d like to post.  Once you click OK the big blue publish button turns to schedule.  Once you click that your post is saved but won’t post until that date.  If you make the date in the past, it will post immediately but be backlogged amongst posts from the date you chose as if you had written it then.

Thanks to the scheduling option of wordpress you can time travel throughout your site. This helps when planning time off, or dealing with busy workloads you know are coming.  For example, I have a bi-annual project I work on that I clear my schedule for, my goal is to have posts ready for those weeks so my audience is still getting content even though I can’t stop what I’m doing to write it then. With the publishing tools on wordpress the post still gets pushed to facebook, twitter, google plus, linkedin, and all the social media I try to engage. (Well talk more about that in the future.)

What do you use the schedule tool for most?

Filed Under: Marketing Monday Tagged With: blogging, marketing monday, schedule, wordpress

Marketing Monday: How being a Slacker can improve productivity?

November 17, 2014 by Moran Media

Photo by Tim Patterson
Photo by Tim Patterson

While my clever tag of Marketing Monday may not seem to cover productivity, I’m just going to be liberal with the term. Productivity is something that’s very important to any organization.  Actually it’s important for all areas of your life, from housework to business learning to be productive is important.

Who wants to waste time? Goofing off, slacking, and shirking responsibilities has always been seen as negative, right? Many studies show that taking breaks, and not just running to the washroom, but taking serious mental breaks, can make you more productive.

The Atlantic posted an article about this saying better than I can how taking these mental breaks are a huge help, it “heightens our focus” and “improves our motor function on the computer”, as is being comfortable in your work environment.

So when you feel guilty for checking out LOLcats or playing a quick game of snood in the middle of the day, don’t feel bad, it’s helping your brain!  The trick is to time your breaks well and to not get lost in them.  It’s very easy to check your facebook and realize you just spent a half hour there. Also, if you have friends who are political on facebook it may not be the mental break you need.  Instead of being frustrated by work you get frustrated by annoying ideas. When you take this break, make sure it’s fun, make sure you note the time so you don’t get too lost.  Try it out, see how it feels.  May I recommend cuteoverload.com or  zooborns.com? Or perhaps you belong to a fun facebook group that is easy to check and get a good light laugh from.  If you’re playing a game, I recommend one that is timed so you don’t have to get to the next level, but can say, “OK five plays on Bejeweled Blitz is a good break time for me” is likely a better option than say a game like minecraft.

You will notice even at home, if you take frequent breaks when cleaning the house that you will get your task done faster than if you try to work straight through. There is a growing movement online called UfYH, it’s like the GTD movement, but for your home.  You can hover over the link to see what that means, it uses a swear word but it works. It’s all about tackling big jobs in small pieces and creating habits and methods to get your habitat to a livable level and to keep it that way. Most of these tricks you can use at work too.  There are even apps that can help you out.

Different work styles matter too. We’ve heard how people have different learning styles, well this also is the case for working style.  I know that for me working with music can help me work better, instrumental or the lyrics must not be in english if I am doing anything with text (like writing a blog post), if I’m doing data entry of recreating a logo, or something where I don’t want to be reading, I like to listen to spoken word podcasts or audio books.  Not everyone works this way. Some people need complete silence, which is why when working in an office if you need sound, use some headphones.  Some people like me need the room to be bright enough to see everything (but not too too bright). While others need darkness.  My husband works best with the lights off and just the computer monitor on, it cuts out visual distractions for him.  For me that creates too much glare so I need the light on, we are lucky we have enough room for separate offices.  Years back sharing an office made it tricky, but with special lamps and angling of desks we got it to work. The same can be done in an office or cubicle space.

What about being comfortable at work? I once worked for a fellow who taught me more about business than anyone, he was relaxed and confidant in is methods and a great boss to work for. He also was fantastically successful, a self made man, and someone who took over someone’s hobby business and turned it into a really great business that was profitable and good for everyone who worked there.  I didn’t agree with everything and that’s ok, you’re never going to agree with everything a person says or believes, but he taught me a lot.  In that office he encouraged us all to wear whatever made us most comfortable. He felt people who were comfortable were more productive, and they were happier, so their moral was up and again, more productive. Some people in that office were comfortable wearing full suits and couldn’t be comfortable wearing jeans to work, some liked wearing the company shirt and slacks, many felt comfortable in jeans and tee shirt, and a few even came in to work in leggings and pajama pants.  The one I remember who wore pajamas most often only started that when she was pregnant, and when she returned to work so did the pj pants. As time went on the jeans came back, but she knew she could come to work and not worry about her c-section scar hurting her and no one would judge her or give her a hard time.  She was also one of the best workers in her department.  They had to hustle when she was out on maternity leave to cover her absence.  All of these different attires working together worked really well.  He had some other ideas that helped with that, he looked for certain personalities so each department meshed well with each other, around our busiest week, Christmas, he catered lunch every day for everyone.  It made working the week before Christmas happy, not grueling.

In another article I will talk about having the right gear and space for your office and other things that make you comfortable.

What slacker things do you do that you think make you efficient?

Filed Under: Marketing Monday Tagged With: marketing monday, mental break, productivity, slacker

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