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retirement

Marketing Monday: 5 things to do before the end of the year

December 22, 2014 by Moran Media

5 things to do before the end of the year

ListSend out all your invoices.

Make sure you send out all the invoices and past due invoices you have now so your customers have time to pay you before the new year. (OK these should have been sent out by now). Your customers want to be able to clear you off their books before the new year so they can claim you on their taxes. You will have happier customers if they see you are looking out for their interests.  Plus you will have more funds for the rest of this list.

Buy new equipment.

Now is the time to invest in your business.  Do you need a new computer? Printer? Or some other tool you need in your job? Buy it now, take advantage of these pre and post Christmas sales.  Anything you buy for your business (that you will use for work, not personal, so no you can’t buy yourself a new TV for the living room and claim it as a business expense) can be claimed as a business expense. You can’t claim the whole amount, you can only claim half of it if you bought it in the last six months of the year, but it will help you for this year and next year. You can even buy used items to save more money, and still claim them.

Donate now.

Depending on your business you may be able to count donations, for me, I donated and claim it on my personal taxes.  My business isn’t donating, I am. I make sure to do this before December 31st because I want it to count for this year.  A few years ago I started adding into my donation what I might spend on Holiday cards and the postage, I add that amount to an amount I would normally donate and skip the cards. Some people at first were not pleased that I didn’t send cards (my grandmother) but most people I talk to like the idea and have scaled back their own consumption of dead trees and stamps. In truth the idea came to me from my mother, back when I was at the age that cards became expected of me I remembered how she bought cards from a charity that were made by the developmentally disabled community and it was a fundraiser for them. Many charities sell cards as a fund raiser, I liked the idea but thought the charity could do much more with the full amount of money. So thanks Mom!

Make an extra contribution to your retirement.

If you’re like me then you are solely responsible for your retirement fund, you don’t have a company matching any contributions you make.  Make sure you top it up at the end of the year. I never get close to the maximum amount I can invest, but I’m sure some people do. Make sure you don’t go over that.

Renew subscriptions (early).

Many organizations have subscriptions, many of these you need for your business. Website domains, hosting plans, software, unions, professional organizations, get those paid for in this year. Again, it’s just easier to organize if you pay for everything in one year, this will help with your claims.  Just remember that while paying for multiyear subscriptions may be cheaper, they may not be able to be claimed in the full amount, so check your state, province, and federal tax rules.

Bonus: If you have employees, now’s the time to give them bonuses for the hard work they have done and you know how much you can afford because it’s the end of the year.

What do you make sure you do before the end of the year? What did I miss? Tell me in the comments.

Filed Under: Marketing Monday Tagged With: claim, end of the year, equipment, list, marketing monday, retirement, taxes, to do

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avatarRebecca has been working with AHA for the past 5-6 years helping our ever-growing not-for-profit look as professional in our print publications as we are in our conferences and other events. She is wonderful to work with as she takes ideas and makes them clear, good looking, crisp and easily accessible to all. Her turn-around time is remarkable.  We often have many things going at one time but Rebecca helps us keep them straight, consistent and professional looking. She also is very aware of our budget and helps to keep our fees down. I recommend her wholeheartedly.

Pat Schissel
ahany.org
avatarI had a wonderful experience working with Rebecca updating my website (victoriacioffi.com). I am a creative person, and my website is a showcase of my photography. The MOST important thing to me was making the site beautiful and clean, not to take away from my art. Rebecca achieved that. She was able to offer wonderful suggestions and her technical knowledge allowed her to offer great solutions to issues that needed updating on my original site. Her responses to my (many) questions (and opinions) were always clear and thorough. It was her suggestion to create a blog, to give me the ability to update the site regularly on my own. When the site was complete, she took time to show me around and explain how to easily update the blog through my Facebook page (which I post photos to each week) via a Skype session. I would definitely recommend Rebecca and her work to anyone looking to build or update a website.

Victoria Cioffi
Victoria Cioffi - Make Moments Last photography
avatarI'm a writer and a voice actor, so my blog isn't just a journal, it's also part of my platform. Having banner art that fits both ME and my SITE is incredibly important. I gave Rebecca a concept and a really bad picture of me, and she gave me a banner design that makes me smile whenever I see it, and has drawn favorable responses from new and longtime readers and Facebook followers.

For the first time since I started my blog in 2002, I don't have the urge to change the design or the art every quarter.

It's always lovely to be able to support friends, especially when those friends are other women. It's even lovelier when the person in question is a talented, competent professional who is easy to work with.

I just asked her for a quote to do a whole site for me later this summer...can't wait to see what she comes up with.

Melissa Bartell
MissMeliss.com
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