I’m a sucker for a good package. Heck I’ve been known to buy tea just because it came in a triangle bag. When I went into University the plan was to become a package designer. I came close a few times. One company I worked for the job was there and if I wanted it, I had to wait for the former artist to retire, I choose instead to progress my career and not wait in a position that while wonderful, wasn’t improving my skills or challenging me as an artist. The second time I was working with a company on freelance terms designing custom gift card holders. I started with demonstrating how they worked, taking a 3D experience and showing it off in 2D. I never got to the part where I’d design the holders and the company ended up outsourcing my role overseas. It was a lot of fun to work with and it made me wonder, what if my original plan came true? Could I be responsible for some of these awesome packages you see now?
Check out this article on Diply: 30 Creative Packaging Designs That Are Sheer Brilliance.
In the end I’m happy with where my career went, had I focused on package design I wouldn’t be building websites or working in print the way I have, and that to me has been fantastic. Plus, I love being able to work in any area of the graphic field, flexibility means this job is never boring.
What are some of your favorite packages? Do they make you buy the product? Tell me in the comments.
