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Marketing Monday: Clever Packaging

November 3, 2014 by Moran Media

I’m a sucker for a good package. Heck I’ve been known to buy tea just because it came in a triangle bag.  When I went into University the plan was to become a package designer.  I came close a few times. One company I worked for the job was there and if I wanted it, I had to wait for the former artist to retire, I choose instead to progress my career and not wait in a position that while wonderful, wasn’t improving my skills or challenging me as an artist.  The second time I was working with a company on freelance terms designing custom gift card holders.  I started with demonstrating how they worked, taking a 3D experience and showing it off in 2D. I never got to the part where I’d design the holders and the company ended up outsourcing my role overseas. It was a lot of fun to work with and it made me wonder, what if my original plan came true?  Could I be responsible for some of these awesome packages you see now?

Check out this article on Diply: 30 Creative Packaging Designs That Are Sheer Brilliance.

In the end I’m happy with where my career went, had I focused on package design I wouldn’t be building websites or working in print the way I have, and that to me has been fantastic.  Plus, I love being able to work in any area of the graphic field, flexibility means this job is never boring.

What are some of your favorite packages?  Do they make you buy the product?  Tell me in the comments.

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Filed Under: Marketing Monday Tagged With: marketing monday, package, package design

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Testimonials

avatarRebecca has been working with AHA for the past 5-6 years helping our ever-growing not-for-profit look as professional in our print publications as we are in our conferences and other events. She is wonderful to work with as she takes ideas and makes them clear, good looking, crisp and easily accessible to all. Her turn-around time is remarkable.  We often have many things going at one time but Rebecca helps us keep them straight, consistent and professional looking. She also is very aware of our budget and helps to keep our fees down. I recommend her wholeheartedly.

Pat Schissel
ahany.org
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We hired Rebecca with Moran Media after we could no longer do our website on our own through FrontPage. We found Rebecca through a Facebook post. She was able to see our vision and create a website that provides all our needs and more. She also added functions that we haven’t done in the past like blogging. A great addition to our presence on the web. Rebecca also created awesome logos for our company, something we didn’t have before!


Rebecca is thorough, professional, and does quality work. She thinks outside the box and really listened to what we needed and went beyond our expectations! She even gave us advice on how to use our new site to grow our presence on the web. We highly recommend Rebecca and Moran Media for any of the creative needs you or your company may have.


Jan & Jennie Gagliano Hrdlicka
Gagliano Associates LLC
avatarI had a wonderful experience working with Rebecca updating my website (victoriacioffi.com). I am a creative person, and my website is a showcase of my photography. The MOST important thing to me was making the site beautiful and clean, not to take away from my art. Rebecca achieved that. She was able to offer wonderful suggestions and her technical knowledge allowed her to offer great solutions to issues that needed updating on my original site. Her responses to my (many) questions (and opinions) were always clear and thorough. It was her suggestion to create a blog, to give me the ability to update the site regularly on my own. When the site was complete, she took time to show me around and explain how to easily update the blog through my Facebook page (which I post photos to each week) via a Skype session. I would definitely recommend Rebecca and her work to anyone looking to build or update a website.

Victoria Cioffi
Victoria Cioffi - Make Moments Last photography
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